Strollnet
Travel App
Overview:
Creation of a travel app designed to help users connect and make friends during their stay, fostering meaningful local and traveler interactions.
Role: UX Researcher, UX/UI designer
Toolkit: Google Sheet, In-Person Interviews- Voice memos, Figma, Miro, and Google slides
UX Research
Project Overview
The Problem
People struggle to find friends and attend events when they travel to new places.
The Solution
Strollnet connects people who have similar interest. It also tells them events happening near them.
Research Process
Research Plan:
As a product designer the task focuses on building a modern-day mobile app that helps people plan their next trip.
Understand the pain points of how people plan to travel in the future to alleviate such trouble
Objective:
WRITE SOMETHING HERE:………………………………
Methodologies
-By conducting interviews with 5 people, I plan to discover the experiences of travelers while using mobile apps.
-This information would be translated to identify the main challenges
-The research will inform user interest and will be used to address their frustration
Interview Questions:
- What was the purpose of your last trip?
- How did you get around the area?
- What has been the biggest struggle you’ve experienced when travelling so far?
- How was your experience finding desired destinations and events?
- What travel apps do you use?
Interview Insight
Affinity Map
Empathy Map
User Persona
THOMAS DREW
Age
28
Location
Toronto, CA
Job
Database administrator
Education
Masters
Personality Traits
STORY
Thomas works for a large software company based in Toronto. Since his firm switched to remote working, he has had ample time to focus on other things that he likes. He is now using this opportunity to travel more and meet new people.
GOALS
- Meet new people
- Try new cuisine and find bars
- Wants to spend less time planning trip
PAINT POINTS & FRUSTRATIONS
- Struggles to find affordable places
- Difficult to track his expense
- Gets easily frustrated
SOFTWARE
UX Design
USER STATEMENT & PROBLEM STATEMENT
User Insight
Thomas is a spontaneous outgoing individual who is excited to discover new places because it helps him connect with different people who can shape his understanding about himself.
UX Hypothesis/ Problem Statement
Making friends while traveling alone can be challenging and would diminish the overall travel experience. How might we help solo travelers connect with others who share their interests so they can concentrate more on organizing their days effectively?
I Like, I Wish, What If
Feature Prioritization
Value Proposition
“Strollnet” is a mobile app designed to plan travel and alleviate user frustration to discover new places and meet new people. It makes sure visitors get the most out of their trip while remaining within their budget to avoid unnecessary expenses. It will free the people from stressing excessively, to concentrate on having fun while also serving as a one-stop shop for a variety of additional travel functions.
Storyboard
UI Design
Competitor Analysis
User Flow Diagram
Low-Fi Prototype
Low-Fi prototupe created in figma in order to run user test.
Users were asked to perform the tasks contemplated in user flow
It allowed us to appreciate the shortcomings in our interface before stylization
Usability Test
User Testing & Itterations
Style Tile
Hi-Fi Prototype
Key Takeaways
Future Considerations
The development of the app could have been much more better with additional research. Analyzing the user experience and needs is crucial for the success of the project and I believe I can benefit more by applying this in upcoming projects.
Another aspect of the project was working with new softwares. I believe spending more time to learn the software would be beneficial for the feature.
Next steps:
-Conduct a user test with professionals
-Reiterate the low-fi based on comment
-Modify the iOS prototype